Expanding Reach and Impact by De-Mystifying SEO

Blake Reichenbach
Search Optimization Product Expert/ SEO Consultant, HubSpot
December 11, 2020

Blake is a Product Expert at HubSpot, where he focuses on using customer data and SEO industry best practices to advise on the product's direction. Outside of HubSpot, he's a gym rat, dog rescue advocate, and occasional SEO consultant whose services can be read about at www.blakereichenbach.com.

Three Key Session Takeaways:

  1. There is an abundance of complex, sometimes-contradictory advice about SEO floating around; we'll start by looking at how you can think about prioritizing SEO efforts so that you can avoid wasting time on unnecessary efforts, protect your budget, and maximize ROI.
  2. With SEO prioritization established we'll look at some of the ways you can focus on creating an airtight content strategy that focuses on content that gets clicks and converts visitors.
  3. We'll briefly touch on some of the technical concerns that anyone creating content should be aware of, such as mobile-first indexing and core web vitals.