Blake is a Product Expert at HubSpot, where he focuses on using customer data and SEO industry best practices to advise on the product's direction. Outside of HubSpot, he's a gym rat, dog rescue advocate, and occasional SEO consultant whose services can be read about at www.blakereichenbach.com.
Three Key Session Takeaways:
- There is an abundance of complex, sometimes-contradictory advice about SEO floating around; we'll start by looking at how you can think about prioritizing SEO efforts so that you can avoid wasting time on unnecessary efforts, protect your budget, and maximize ROI.
- With SEO prioritization established we'll look at some of the ways you can focus on creating an airtight content strategy that focuses on content that gets clicks and converts visitors.
- We'll briefly touch on some of the technical concerns that anyone creating content should be aware of, such as mobile-first indexing and core web vitals.