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- Organize and Segment Your Data - Keeping It Personal - Bringing in Guests - Subject Line Basics for Nonprofits - Tell People What to Do

Nonprofit organizations can benefit immensely from the marketing automation tools in HubSpot. Here are 6 features that can immediately impact fundraising efforts. While not explicitly designed for nonprofits, many marketing automation tools offer a suite of powerful tools that can be leveraged as part of the fundraising process. HubSpot, in particular, is a powerful platform with several useful tools that integrate seamlessly with the fundraising process to segment your audience, improve conversion rates, and simplify the nurturing process. Let’s take a closer look at six specific things you can do in HubSpot that are uniquely powerful for nonprofits and can help you increase your donations.

Nonprofits face several unique challenges compared to traditional companies. Fundraising, compared to direct to consumer or business to business marketing, is far more nuanced and requires the right combination of strategy and tools to hit recurring donation goals. That’s why HubSpot has become a favored platform for many nonprofits. Offering the right mixture of CRM, marketing resources, and service management, all highly customizable to the needs of individual organizations, HubSpot can be molded to match specific needs effectively. But one of the areas where it often comes up short is in donation management. Complicated third-party integrations for donation processing make it difficult to measure and track the effectiveness of individual fundraising campaigns, and even more so to track people after they commit to a donation. Let’s take a closer look at five of the most frustrating donation challenges faced by HubSpot users and how to address them. 

- Form Builder option to inherit CSS styles from HubSpot. - Enhanced Billing Profile - Pre-defined donation amounts - Moving donation amount to the top of the form - Allow donors to cover processing fees

Have you ever asked yourself why people donate? What encourages people to become donors and support this or that cause? Altruism, desire to change the world or maybe belief in a certain cause. No matter why your website visitors prefer to donate, the best practices in this post will help you in your donation page optimization efforts.

Black Friday and Cyber Monday are fun. But there’s one more thing you can be excited about. ‍ It’s Giving Tuesday, a global charity movement that encourages individuals and organizations to donate and help. In this post, we’ll share 7 sound reasons to join this movement and share information about the non-profits you can consider donating to.

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