The 5 Most Frustrating Donation Challenges for HubSpot Users
Nonprofits face several unique challenges compared to traditional companies. Fundraising, compared to direct to consumer or business to business marketing, is far more nuanced and requires the right combination of strategy and tools to hit recurring donation goals. That’s why HubSpot has become a favored platform for many nonprofits. Offering the right mixture of CRM, marketing resources, and service management, all highly customizable to the needs of individual organizations, HubSpot can be molded to match specific needs effectively. But one of the areas where it often comes up short is in donation management. Complicated third-party integrations for donation processing make it difficult to measure and track the effectiveness of individual fundraising campaigns, and even more so to track people after they commit to a donation. Let’s take a closer look at five of the most frustrating donation challenges faced by HubSpot users and how to address them.