How One Nonprofit Used User-Generated Content and the Power of Storytelling to Raise $25k on #GivingTuesday

Zachary Busekrus
Co-Founder & Chief Brand Strategist, Novus
November 12, 2020

Zach is the Co-Founder and Chief Brand Strategist at Novus and the Director of Marketing Strategy at Direct Development (the parent company of Novus). He has spent the past six years helping nonprofit charities and associations develop and launch innovative donor recruitment and retention strategies.

Novus is a nonprofit branding and marketing agency. We’re a team of creators, strategists, and technologists who help nonprofit organizations create sustainable tomorrows, today.

Three Key Session Takeaways:

  1. Learn how to empower your audience to create content that can be leveraged as digital fundraising assets
  2. Get insight into how nonprofits can use pillar content and content pathways to increase SEO
  3. Discover how best to use marketing automation in the context of a time-bound, seasonal campaign