Q&A: How We've Smashed Grassroots Fundraising Goals

Maria Luci
Assistant Director of Digital Media, Beyond Celiac
November 12, 2020

Maria plans and implements the digital strategy for Beyond Celiac, including social community building, clinical trial recruitment and grassroots fundraising. She has nearly a decade of digital communication experience and has helped Beyond Celiac exceed grassroots fundraising goals every year since joining the team.

For more than 15 years, Beyond Celiac has been the leading patient advocacy and research-driven celiac disease organization working to drive diagnosis, advance research and accelerate the discovery of new treatments and a cure.

Three Key Session Takeaways:

  1. Why your online community - especially email lists - are so important when it comes to fundraising (and tips for building your networks).
  2. How we've tackled campaign planning, strategy, and implementation across platforms - and just as importantly, DESIGN!
  3. The importance of learning to adapt.