Rising All Tides: 5 Bold Moves to a Community-Conscious Brand

Caitlin Castevens, Aliyah Weinstein
Clariant Creative Agency & Addgene
November 12, 2020

Caitlin brings over a decade of experience leading communities and bringing inbound expertise to corporate teams, community leaders and entrepreneurs. She is a proclaimed “digital marketing therapist" by colleagues and clients alike.

Aliyah Weinstein is a science communicator and marketing professional based in Boston, Mass. She has 4+ years of nonprofit marketing experience with a focus on brand management and community building online.

Three Key Takeaways:

  1. What “community building” is and why it is important
  2. Five bold moves to build community while growing your brand
  3. How to measure ROI for community building online and offline