Why Is Triggered Direct Mail Exploding? (Despite the COVID Crisis)

Dennis Kelly
Discover why triggered direct mail is gaining popularity in marketing strategies during the COVID crisis, with insights from Postalytics CEO Dennis Kelly.
November 13, 2020

Dennis Kelly is the CEO of Postalytics, the leader in the fast growing martech field of direct mail automation. He's a serial entrepreneur who has been involved in starting growing and financing 6 startups over the last 25 years.

Postalytics helps marketers leverage their investments in CRM and Marketing Automation by enabling automated direct mail marketing campaigns to sent, measured and integrated in a fraction of the time of traditional direct mail.

Three Key Session Takeaways:

  1. Triggered marketing is highly effective.
  2. New technology enables direct mail marketing to join email and digital channels to be triggered and "dripped out".
  3. Client case study campaigns showing successful triggered direct mail works.

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