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The Latest Marketing Automation Statistics and Predictions for 2024

The Latest Marketing Automation Statistics and Predictions for 2024

Stay ahead in 2024 with the latest marketing automation statistics and predictions. Learn key trends to shape your strategies for improved marketing efficiency and ROI.

Marketing automation can be incredibly beneficial for businesses but how exactly and why? Find out in our latest marketing automation statistics.

What Is Marketing Automation?

Marketing automation is the use of automation solutions to manage all marketing procedures. This technology helps businesses automate repetitive marketing tasks and processes, allowing them to focus more on customer relationships and generating leads. Benefits of marketing automation include helping businesses reduce time spent on manual tasks, generating more qualified leads, increasing revenue, and improving customer relationships. Additionally, it can help businesses measure the ROI of their campaigns more accurately.

What Are the Statistics Related to Marketing Automation in 2022?

Let's see what statistics show:

1. 75% of companies added marketing automation to their business in less than six months

(Blogging Wizard)

A survey conducted by the Blogging Wizard has shown that 75% of the surveyed companies have added marketing automation to their business operations in less than 6 months. This is significant as it implies that businesses can benefit from marketing automation quickly after implementation.

2. 36% of companies use marketing automation for repetitive tasks

(Webinar Care)

Many repetitive tasks are time-consuming but too important to be disregarded. Luckily, they can easily be automated. An example is publishing of content or sending emails and newsletters. By using marketing automation software, employees can automate the simple and repetitive tasks and dedicate more time to the unique tasks that need a human touch. In addition, implementing marketing automation software also enables companies to better track and measure their performance, providing a clearer picture of what works and what needs improvement.

It is important to realize the benefits of marketing automation in 6 months or less because it can have a big impact in a short amount of time. Implementing marketing automation can be difficult, but it will be worth it if the expected benefits are seen within the first six months.

3. 75% of businesses reported that marketing automation can bring ROI in just 12 months

(Web FX)

The ROI of marketing automation can be difficult to measure due to the challenges of attribution and performance tracking. However, research has shown that implementing marketing automation software can have a positive return on investment within a year. This is evidenced by the majority of survey respondents who either expect to see benefits within 6 months or have already seen them, as well as increased efficiency and improved customer retention rates that are generally observed when using automated marketing systems.

4. 91% of marketers stated that a tool that with review, analyze, and act on customer and marketing data in a continuous and real-time fashion features would be valuable for their teams and organizations

(Greyphin on Twitter)

The statistic of 91% of marketers saying a tool that enables their teams to review, analyze, and act on customer and marketing data in a continuous and real-time fashion would be valuable for their organizations is significant, as it shows the importance of data-driven decision making. This indicates that marketers recognize the value in having access to up-to-date customer insights, allowing them to adjust their strategies accordingly.

5 . Personalized and dynamic content is regarded as the most effective tactic of marketing automation for 51% of B2B marketers

(Blogging Wizard)

B2B marketers consider personalized and dynamic content to be the most effective tactic of marketing automation because it allows them to tailor campaigns to their customers' individual needs. This helps increase engagement and conversion rates, as customers are more likely to respond positively when they feel like a company has taken the time to understand their wants and needs. Furthermore, dynamic content can help streamline campaigns, making it easier for marketers to manage multiple tasks at once.

6. 51% of marketing influencers think email marketing segmentation is the most effective personalization tactic

(Element 451)

According to marketing influencers, the most effective marketing personalization tactic is email segmentation. This feature allows businesses to segment their audience and create relevant and valuable content that consumers will appreciate, allowing them to reach their target consumers and drive leads and sales. Apart from influencers, HubSpot users have also declared contact segmentation to be one of the best features for their business.

7. By 2027 the marketing automation industry is expected to reach 8.42 million

(Grand View Research)

The marketing automation industry is growing rapidly, with the global market predicted to grow at a rate of 8.15% over the next five years. This growth can be attributed to a number of factors, such as an increase in demand for digital marketing services and software that can automate tedious tasks, as well as the emergence of AI-powered technology that can analyze data and automate processes more efficiently. Additionally, marketers are recognizing the value of using marketing automation tools to optimize their campaigns across multiple channels, such as email and social media.

8. Marketing automation resulted in 77% of conversions increase


Marketing automation is important because it allows businesses to automate tasks which would otherwise be time-consuming and potentially error-prone. It can also increase lead numbers, conversions, and engagement with email marketing. Studies have shown that marketing automation can drive an increase in sales productivity by up to 14.5% and 12.2%, as well as increasing lead conversion rates by 451%. Additionally, it helps businesses generate more qualified leads.

So regardless of whether you are a private business owner, or a nonprofit organization, investing in marketing automation in 2023 is considered a smart move.

9. 91% of users say that marketing automation is important to their overall success

(Webinar Care)

Marketing automation is important to users because it helps them to speed up the process of generating leads and nurturing them. It allows for more efficient use of resources, better targeting of marketing efforts, and improved tracking and analysis capabilities. Furthermore, 79% of top-performing companies have been using marketing automation for more than two years due to its effectiveness in achieving strategic goals such as increasing lead generation, sales revenue, customer engagement, and lead nurturing. Additionally, custom automation workflows are known to be the most successful type among all other forms of marketing automation workflows.

10. Response and value metrics are used by 57% of B2B marketers to measure ROI

(Find Stack)

This statistic is significant as it demonstrates the importance of marketing automation in increasing marketing ROI and improving revenue contribution. Additionally, this statistic indicates that using marketing automation to automate tasks can increase sales and reduce the cost of marketing activities, while also increasing lead and conversion rates. Finally, this statistic suggests that response and value metrics are important indicators of content marketing success and should be monitored regularly to ensure an optimal strategy is being employed.

11. The majority of users (47%) think marketing automation is fairly priced

(Finances Online)

Users generally think that marketing automation is fairly priced, and believe that it can help improve the effectiveness and efficiency of their campaigns. HubSpot for example, is considered as one of the best email marketing automation software for nonprofits.

12. Statistics show that triggered emails have a 70.5% higher open rate

(Swift Term)

Triggered emails are effective because they are tailored to a customer's individual journey and provide a relevant message. With the help of marketing automation software, triggered emails can be sent in response to specific actions, resulting in higher open rates and clickthrough rates than regular email newsletters. This makes them more effective than general, irrelevant email blasts as they average 46% higher open rates and 70.5% higher open rates than traditional marketing emails. Automated cart abandonment emails also have an impressive average open rate of 29.64%. Therefore, triggered emails are better able to capture customers’ attention due to their relevance throughout each stage of the customer journey.

13. 90% of agencies believe their marketing automation strategy is successful

(Webinar Care)

The success rate of agencies with marketing automation strategies is high, with most marketers being satisfied with their current strategies and achieving success rates of 90%.

14. Email marketing automation can generate twice as many leads

(Gain Blog)

Email marketing automation is effective because it allows companies to target their messages more effectively and generate more leads. It raises the open rate and click-through rate for emails, leading to increased lead generation and sales. Automated emails are also more likely to be opened and clicked on than generic emails, resulting in higher reply rates of up to 250%. Email automation can be used to nurture leads until sales are made or a deal is closed. Additionally, automated email campaigns have 133% higher chance of sending relevant messages that correspond with the customer's purchase cycle. Finally, marketing automation generates 451% more qualified leads than manual efforts alone.

15. 56% of marketers find data management to be the most difficult marketing technology to implement

(Find Stack)

Marketers find data management difficult to implement because it requires coordination between many different teams. Additionally, it is also challenging due to the high cost of marketing automation and the belief that there are cheaper alternatives available. Furthermore, personalization is essential for success with marketing automation, but can be difficult to achieve.

What Are the Top Marketing Automation Companies of 2022?

So, if these statistics got you thinking to automate your marketing, here are the best marketing automation companies for 2022 as voted by users.

1. HubSpot

HubSpot is included as one of the top marketing automation companies of 2022 due to its comprehensive suite of features and tools, data-driven approach, and well-received strategy report. These capabilities enable marketers and nonprofits to optimize their campaigns and track results.

2. Salesforce Pardot

Pardot is a widely recognized marketing automation company that offers a variety of features and strong integration capabilities with other platforms. Pardot is seen as one of the top marketing automation companies for 2022 because it offers marketers the flexibility and scalability needed to handle complex tasks, as well as robust lead management and email marketing features. Additionally, Pardot's integrations with major CRMs make it easy to manage customer relationships across multiple platforms.

3. Marketo

Marketo is a leading marketing automation company that has emerged as one of the top companies of 2022. Marketo provides a wide range of features, such as lead nurturing, email marketing, analytics and reporting, and list segmentation. Furthermore, its platform makes it easier for marketers to achieve their goals by automating processes and providing integration capabilities along with lead scoring and lead nurturing features. As such, Marketo is changing the way marketers work and helping them to gain insights into customer data in order to better align their sales and marketing strategies.

4. Oracle Eloqua

Eloqua is an advanced marketing automation software platform that helps companies optimize their customer retention and reduce customer acquisition costs. Eloqua also allows organizations to post-purchase re-engage their customers. It is included as one of the top marketing automation companies of 2022 because it helps businesses make informed decisions about their marketing strategies, and provides a range of tools for measuring the success of email campaigns.

5. Act-On

Act-On is included as one of the top marketing automation companies of 2022 because it offers valuable features such as lead nurturing and analytics and reporting. Act-On's solutions help marketers achieve their objectives more efficiently and effectively, by automating workflows, providing actionable insights, and enabling them to quickly identify opportunities for better customer engagement. Additionally, its easy implementation process makes it a favorite choice among marketers all over the world.

6. Keap

Keap is a leading marketing automation company that is trusted by over 127,000 customers worldwide in 2022. It offers an array of automated tools such as email marketing tool, CRM and sales automation, customer segmentation and analytics to help businesses boost their customer engagement. Keap provides a free trial so that potential customers can try out their software before making a purchase. The company's features are designed to make it easier for teams to manage communication and track progress remotely, making it an ideal solution for growing businesses.

7. SharpSpring

SharpSpring offers three top marketing automation services: Three Deep, Ascend2, and Proactive. These services help marketers manage their campaigns, interactions, and data more effectively by providing a technology stack and tooling to automate processes.

8. Sendinblue

Sendinblue is a top marketing automation company in 2022 because it provides businesses with the tools they need to align their teams and optimize their remote working software. It allows users to get started for free and has established itself as a trusted provider, having been used by over 127,000 customers worldwide. Its services include email marketing consulting to help companies improve their results, training opportunities in online marketing techniques, and more.

10. Mailchimp

Mailchimp is one of the top marketing automation companies of 2022 because it offers a wide range of automated email types that allow users to easily create triggered and drip email campaigns. Additionally, Mailchimp's automation capabilities enable marketers to create personalized automated campaigns that result in higher click-through rates and more leads. The platform also allows marketers to increase the ROI of newsletters and sales letters by 173%, compared to mass campaigns, as well as helping reduce cart or browser abandonment rates, customer reactivation, and more. Thus, Mailchimp is an ideal choice for marketers looking for an efficient way to automate their email marketing efforts in 2021.


Marketing automation has been a growing trend since 1992, and it is important because it helps businesses improve their ROI on campaigns, increase revenue, strengthen customer relationships, and better understand what marketing automation means for their business. You can use the insight gained from these marketing automation statistics to help you direct your marketing efforts in 2023 and automate them with some of the best tools.


1. What is marketing automation?

Marketing automation is the use of technology to manage marketing procedures across multiple channels automatically. This has been a growing trend since 1992, and it is important because it helps businesses improve their ROI on campaigns, increase revenue, strengthen customer relationships, and better understand what marketing automation means for their business. By automating repetitive tasks and targeting customers with automated messages across various channels such as email, web, social media and text messages businesses can generate more qualified leads and improve revenue. Thus following best practices when using marketing automation can lead to success in 2023.

2. What are the benefits of marketing automation?

Businesses can benefit from using marketing automation because it shortens the sales cycle, allowing more leads to become paying customers. Automation also makes it easier for marketers to reach targeted consumers, which leads to faster deals closure and higher interest and conversion rates. Additionally, marketing automation saves time by automating tedious tasks while increasing sales productivity and revenue growth. Moreover, businesses can experience a decrease in administrative overhead as well as a reduction in lead costs with the help of marketing automation.

3. What are the challenges of marketing automation?

The main challenge facing companies when it comes to marketing automation is a lack of internal expertise, as well as a lack of data quality. To overcome these challenges, companies should ensure that there are strong security measures in place and that employees are properly trained on how to use the automation tools. Additionally, businesses should prioritize marketing automation and allocate budget for it in order to make the most out of its benefits. Finally, businesses should strive for integration between different systems and content creation as part of their strategy in order to make sure the automation works effectively.

4. What is the starting price for marketing automation software?

The starting price for marketing automation software is dependent on the specific vendor and solution chosen, but generally ranges from a few hundred dollars to tens of thousands of dollars.

5. What are the most popular marketing automation platforms?

Marketing automation is a tool that has become increasingly popular in the digital marketing space, making it essential for marketers to choose the right platform. The most popular marketing automation platforms are HubSpot, Adobe Experience Cloud, Oracle Marketing Cloud, Active Campaign and Salesforce Pardot. These platforms offer a range of features such as lead generation capabilities, customer engagement strategies and campaign measurability. Many of these platforms also offer features such as social media post scheduling and automated email marketing for personalization purposes. Additionally, GetResponse is one of the most popular marketing automation platforms with over 85% of marketers using it due to its drip marketing feature which helps increase engagement and conversion rates. Ultimately, each business should assess their individual needs carefully when deciding which platform will best suit their needs.

6. What are the most popular marketing automation techniques?

Marketing automation techniques are used by businesses to save time and increase efficiency. Popular marketing automation techniques include email marketing, lead capture forms, social media management, post scheduling, messaging/chatbots, sales prospecting/alerts and PR outreach/brand promotion. Additionally, automated campaigns can also help increase upselling opportunities.

7. What are the most popular marketing automation strategies?

Marketing automation strategies are popular among marketers and include email marketing, social media automation, lead nurturing, personalization through content and targeting, lead scoring, defining personas, content marketing strategies such as creating and distributing valuable content or using social media tools for running targeted ads. Additionally, automated email marketing is highly used by marketers to send relevant emails to customers. Marketing automation can also help track and analyze the results of efforts made in order to optimize their strategy.


Blogging Wizard | Element 451 | Find Stack | Finances Online | Greyphin on Twitter |Grand View Research | Gain Blog |  Review42 | Swift Term | Webinar Care | Web FX |

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