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Book Publishing for Coaches: The 3 Keys to Get Your Book Written & Published Fast (with Tunji Olujimi)

Book Publishing for Coaches: The 3 Keys to Get Your Book Written & Published Fast (with Tunji Olujimi)

Learn about the process of writing and publishing your coaching book fast in this presentation recording from the Great to Elite Online Summit for Coaching Businesses with Tunji Olujimi, book publishing coach at the coaching academy that helps individuals write and publish their book, Accelerated Authors Academy.

Self-publishing vs. Traditional publishing

Self-publishing is the easiest way because most people are so used to traditional publishing. In traditional publishing, you go to a publisher like Penguin, Random House, Simon and Schuster, and build a contract with them, which is amazing if they pick you. Then, they give you an advance, and sometimes they may help you with marketing, or they may not. But you need to find an agent and all of this stuff to help you really get your foot in the door. 

Difference between self-publishing and traditional publishing

But with self-publishing, you can actually either do it yourself or work with a self-publishing coach or company that can help you with the publishing process, which makes it so much smoother and easier.

Advantage of self-publishing

The difference between the two is the rights that you own. With traditional publishing, you don't own the rights to the book, but with self-publishing, you own the rights. It's your intellectual property, and you can do whatever you want with that particular book.

Four advantages of self-publishing a book as a coach

With self-publishing, you can follow your own timeline, at least within six to twelve months maximum, but with traditional publishing, it's going to take at least 18 months or more for your book to come out. 

The 3 keys: Market, Message, Mission

You already know about your market, your message, and your mission, but you still need to be able to dive into it when it comes to writing a book. Because if you're going to use a book to build your business, you need to make sure that you are speaking to the right type of people who are going to pay for what you have to offer.


So, who is your target audience? You need to get laser-focused on who this particular book is for. Is it for clients who will be able to work with you one-on-one or probably in a group setting? Or is it for companies that you can consult with? Who is this particular book for, and what is the actual information in this book going to do for this particular person? 

You need to be able to answer their biggest questions. What is their biggest question right now that your book can solve? 


What are you trying to say to this particular market? Once you know what they're going through, you need to figure out the message you are trying to convey. Your message needs to be based on the story you have as an entrepreneur, your business, or even your life - something about what you do or what you want people to know. 

Your message needs to be clear, understandable, concise, and to the point. It needs to connect with the audience at their very need, offering a solution to their problem, and probably something catchy.

For example, one of my clients' messages is that you can save money on a low income. She said she wants to start by telling people they can save at least 10,000 pounds on a low income. You know exactly what her message is when you see the book, and her message is to solve a problem. 

When you're writing your book, you need to break down your message into 1-3 key steps you can teach your readers to get results. Your message needs to be broken down into methods, frameworks, and things that you can use to show your client how to go from point A to point B.


What is your mission as an authorpreneur? There needs to be a why, something that drives you. Ask yourself, why do you want to use a book to build your business? What is your mission and why do you want to be a business owner, coach, or entrepreneur using a book?

Tunji olujimi’s quote about how publishing a book as a coach can make you visible

Type your book or speak your book

So the first thing we need to understand, if you want to actually type your book or speak your book.

  • Type your book

This is the format your book needs: 60 to 100 pages, 8 to 10 chapters, 7 to 10 pages per chapter, and 5 to 10 points to discuss in each chapter

So, if you spend an hour a day doing 500 words, in 60 days, your book will be done. If you spend an hour a day doing a thousand words, in 30 days, your book will be done. And that's assuming your book is 30,000 words, but it could be 25,000 or even less.


  • Speak your book

If you're too busy, you can just record your book. There are software programs, such as Otter and, that you can use to record your book. 

You can either do a marathon recording in five to six hours to complete your entire book, or you can break it down into five days, recording one hour a day, and have your book completed in a week.

Example of how long does it take to write a book

Publishing your book

Publishing your book simply means putting your book on a platform that you can use to get your book out there into the world. 

However, there is a 5-step process that needs to be done before publishing your book.

The process of publishing a book as a coach

After these steps are done, you can publish your book on platforms for self-publishing, like: KDP, IngramSpark, Lulu, and Draft2Digital.

5 ways to sell your book

When you write and publish your book, you have five formats that you can start making impacts with and start making more money with. So, you can turn your book into:

  1. eBook
  2. Kindle book
  3. Paperback book
  4. Audiobook
  5. Hardback book 

Most people just want to do a paperback book and that's it, but you've got five formats that you can actually start making more money from and also using it to impact more people. 

Key takeaways from this presentation

Writing and publishing a book can be a great way for coaches to establish their authority and build their businesses. Self-publishing offers advantages over traditional publishing, such as owning the rights to the book and having control over the timeline. 

The three keys to writing a successful book are knowing your market, message, and mission. Once you have these established, you can write your book in 60-100 pages with 8-10 chapters, or record it if you prefer. After following a five-step process to prepare your book for publishing, you can choose from five formats to sell your book and reach a wider audience. 

By following these steps, coaches can write and publish their books quickly and easily.

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