Do you know why your HubSpot marketing website has suddenly slowed down?
Consider this—a visitor who’s interested in your product enters your URL in her browser so that she can access more information about your products after finding your site on a search engine. But instead of your home page loading faster, your visitor has to keep waiting for your website pages to load slowly, one at a time.
What’s the implication of slow websites for your business? Your client will simply lose the attention with your website. Regarding business, you’ll have lost a potential customer who’ll have brought in more loyal customers to your business. In a nutshell, the impact of conservative websites is huge when looked at from a business angle.
So, let’s dive in and find out why all of a sudden, your HubSpot marketing website is slow.
Here are factors that can contribute to a slow HubSpot marketing website:
Using too many or too large images on your HubSpot CMS can tremendously slow down your website. This is because, as you increase the number and the size of images on your website, load time increases which degrades the performance of your HubSpot website. Your website should have only the optimized images that have been presented in the correct format and are of the right size.
How can you optimize images on your HubSpot Website? As a rule of thumb, always apply the following tips when creating images for your website:
If your HubSpot website has a large code—it has additional spaces, line breaks, and indentations—then, you expect to have a slow website. If your CSS code has white spaces—which improves the readability of website code—then, there are high chances that it will slow down the performance of your website.
You should ensure that you compress your code to improve the performance of your website. If you want to compact your website code, you can GZIP your code. A GZIPed code significantly reduces the file size without affecting the images or video quality on your website. Here’s is how you can compact your website code:
One thing that you should consider while using this feature is knowing the expiry time. Of course, the expiry time will depend on a couple of factors, chief among them being the different files that you’ll be caching and the restrictions that are defined by RFC’s.
This is a fact—plugins can help you to increase the functionalities of your HubSpot website. But too many plugins can slow down the performance of your website. In fact, if you use so many plugins that require many resources—such as the scripts and CSS—then such plugins are likely to perform complex operations that can degrade the performance of your website.
Therefore, you should use plugins sparingly on your website only when they are necessary. Otherwise, leave them out.
A slow website leads to losses of potential customers who’ll have brought in more loyal customers to your business. Therefore, you should always strive to improve the load times and performance of your website. To improve the load times and performance of your website—so that it’s not slow—you have to optimize the images, optimize the codes, optimize browser catching and finally use the plugins sparingly.
That’s the only way that you’ll make your slow HubSpot website or blog to have a more conversion process from prospects into loyal customers. What’s your take? Keep us posted.