There’s nothing wrong with integrating HubSpot with other CMSs like WordPress, Joomla and Drupal. In fact, HubSpot has made this integration so seamless to allow its CRM customers to get the most out of both the CRM and the third-party CMS.
However, it goes without saying that there are more benefits of HubSpot CMS when used in combination with its native CRM. So let’s discuss why it might not be a good idea to host your content outside of HubSpot.
If you craft good content in the right context, you’ll attract the right visitors to your website, convert them into leads and close them into your loyal customers. In other words, content is like fuel that powers any successful marketing strategy. Fortunately, this is what HubSpot CMS is all about.
When compared to HubSpot CMS examples, the traditional CMSs:
Here's what they are:
To begin with, craft CMS vs HubSpot has one major disadvantage. Namely, most of the craft CMS track and manage the website and social media content in different panels.
HubSpot’s CMS in contrast, has everything available in a single one easy-to-use panel aka user dashboard. From here, you can add and edit new content, and publish it on your website or social media platforms.
You can also do A/B testing to find out what works and what doesn’t and add multiple users to your CMS to make unanimous and aligned decisions across different company sectors.
As technology evolves, your website design should keep up with the latest trends. For instance, your website should appropriately display across all devices such as desktops, tablets, and mobiles.
If you’ve already used another CMS, you probably know that for a website to be appropriately displayed on different devices, it’ll have to be additionally coded in the right format. The advantage of HubSpot is that it automates the process and it doesn’t require any CSS or HTML knowledge to customize your website for tablets, smartphones or other mobile devices.
The page loading time has been officially stated as a Google ranking factor because it affects the user’s experience (you can check your page load time with Google’s PageSpeed Insights).
HubSpot’s team knows this and has therefore invested time and efforts to deliver a well-rounded CMS with built-in marketing and SEO features so that you don’t have to rely on third-party plugins. Conversely, other CMS platforms, like WordPress for example, heavily rely on plugins. Yes, it allows you to personalize your CMS to your liking BUT each of these plugins takes a toll on your page load time.
If you know how to use HubSpot CMS, you’ll still be able to integrate your favorite plugins if you want (although they may affect HubSpot’s performance) but you’ll always have an alternative native tool to use if anything goes wrong with a third-party plugin.
If you’re still wondering “why should I use HubSpot CMS” then this may be your deciding factor. Unlike other CMSs where you are responsible for the CDN and SSL of your website, with HubSpot CMS these come included in the package.
Traditional CMS’s can only help you to publish, edit and modify your content. However, all content managers know that simply delivering content is not enough. You need to deliver the right (high-quality) content, at the appropriate time and in the right context for your target audience.
For example, the content for a parent’s website will greatly differ from the content for a SaaS website, as these are two very distinct audiences with different needs.
With the combination of HubSpot CRM and CMS, you can provide your leads and customers with personalized calls to action and content based on their profile, needs and the stage of the buyer’s journey.
What’s more, HubSpot’s content scheduling feature is one of the simplest yet most powerful tips for managing your content on HubSpot CMS.
While traditional CMS may focus either on providing great tools for content customization or offer SEO from third-party plugins, with HubSpot you have SEO tools in the box.
Take HubSpot CMS vs WordPress for example. WordPress is a great CMS platform, however, you’ll have to rely on third-party plugins such as Yoast SEO or RankMath (among the few) to help you optimize your content for search engines.
HubSpot, in comparison, will give you SEO recommendations while you’re crafting your content.
If you use HubSpot CRM then you’ve experienced how advantageous HubSpot can be for your business. Same as with the CRM counterpart, there are a number of benefits of HubSpot CMS some of which include user-friendly interface, responsive design across all devices, fast page load time, CDN and SSL, content suggestions and SEO.
Surely, craft CMS vs HubSpot may have some advantages, too but if you’re seeking to get the most out of your HubSpot CRM then the HubSpot CRM + CMS combo is an unprecedented duo.