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How to Scale a Coaching Business in 2024 [Challenges, Tips and Resources]

How to Scale a Coaching Business in 2024 [Challenges, Tips and Resources]

Coaching businesses have been especially popular in the recent years due to the many benefits they offer to people. However, scaling and maintaining a coaching business comes with a lot of challenges.

Coaching businesses have been especially popular in the recent years due to the many benefits they offer to people. However, scaling and maintaining a coaching business comes with a lot of challenges.
Working with many coaching businesses of various sizes, we were able to identify some potential issues and provide suggestions on how to scale a coaching business.
Continue reading to find out more!

What Is a Coaching Business?

A coaching business is a service business where the coach supports their clients in getting the results they want. The value is provided through coaching and the coach has experience in helping people achieve similar results.

What You Need to Scale a Coaching Business?

To scale a coaching business, you will need to prepare properly.

1. Skills and Knowledge

To scale a coaching business, the owner must have the skills and knowledge needed to delegate tasks to ensure that they are able to focus on where their skills and expertise are best used.
This includes:

• Understanding which tasks can be delegated

• Identifying experts in different fields who can help with these tasks

• Delegating these tasks effectively so that they are completed efficiently and accurately

• Tracking progress on delegated tasks and providing feedback if needed

2. Tools

To scale a coaching business, the following tools are needed:

  • A stack of project management and time-saving tools such as Trello, Airtable, and Recruitee.
  • Collaboration and work management software such as ClickUp or Notion for remote teams.
  • Automation tools for different purposes.

3. Marketing Strategies

When scaling your coaching business, it is important to implement effective marketing strategies to attract high-quality leads.
These include:

1. Website and blog: Create a compelling website that tells visitors what you do, how you do it, and how they can benefit from enrolling in your program. Similar to choosing an eCommerce platform, selecting a user-friendly website builder is crucial for ensuring that your message is effectively communicated and that potential program participants can easily navigate and access the information they need. Highlight social proof, case studies, and benefits of enrolling in your coaching program. Have an appointment booking form on your homepage where people can directly hop on a call with you. Start a blog around your niche to establish credibility and build trust.

Peter Diamandis' blog and Abundance 360 are great examples of well-built coaching websites and blogs.

2. Social media marketing: Find out where your audience hangs out (Instagram hashtags/Facebook banners/LinkedIn/Twitter etc.) then create a strategy specific to that platform while keeping these things in mind (create valuable & problem solving content rather than promotional content; build genuine connections with audience members by showing faces & engaging with them one-on-one; show authority in the niche by interacting with other people). Create a social media calendar so that tasks can be organized efficiently & consistently across different platforms/channels if necessary (e g Instagram stories schedule). Additionally, make sure to use Sendible alternatives to manage posts and engagements effectively.

4. Client Onboarding Process

You'll definitely need a standardized client onboarding process. These usually flow like this:

1. Initial Contact: To begin the client onboarding process, you should set up an initial contact with prospective clients through your website, social media channels, or other means of communication.

2. Philosophy & Approach Explained: Once you have made initial contact with a potential client, it is important to explain your coaching philosophy and approach in detail so they know what to expect from working with you. Consider using a process flow diagram to visually illustrate the journey, highlighting key milestones, feedback loops, and the personalized guidance they will receive.

3. Services Outlined: Additionally, it is important to outline the services that you offer so that they can decide which one is right for them and understand what they will receive from working with you.

4. Contract Signed: Finally, before starting any sessions with a new client it is essential to have a contract signed outlining terms of agreement between both parties so there are no misunderstandings later on down the line.

5. Offerings

A coaching business should have a variety of offerings to meet the needs of different clients. Some common types of offerings include:

• One-on-one coaching sessions – These sessions are typically one hour long and allow the coach and client to focus on a specific topic or goal.

• Group workshops – These workshops provide an opportunity for clients to connect with each other while learning from the coach.

• Online courses – Online courses allow clients to access information from anywhere at any time, allowing them to study at their own pace.

• Seminars and lectures – Seminars and lectures provide an opportunity for coaches to share their knowledge with larger groups of people in person.

Tony Robbins has mastered his offerings as well among the life coaching.

6. Team

When scaling a coaching business, it is important to build a team of support professionals to help with day-to-day tasks such as marketing, client management, bookkeeping and more. This includes:

• Marketing specialists who can create effective campaigns that reach target audiences and increase brand awareness.

• Client managers who can handle customer enquiries and provide customer service 24/7.

• Bookkeepers who have expertise in accounting practices and can ensure financial records are kept up-to-date.

• Project managers who have experience in organizing tasks efficiently so that projects run smoothly from start to finish.

7. Tech Skills

A good understanding of the technologies and tools needed to run it effectively is essential. This includes having an understanding of web development, such as HTML, CSS, PHP and JavaScript.
Data analytics tools such as Excel or Google Sheets; collaboration platforms like Trello or Airtable, hiring automation tools like Recruitee, and video conferencing software like Skype or Zoom. Additionally, knowledge of social media platforms such as Facebook and Twitter can be beneficial for reaching out to potential clients.

8. Resourcefulness

When operating on a limited capacity, resourcefulness can help scale a coaching business by allowing the business owner to better manage their time. By being more resourceful with their time, business owners can take on more clients without sacrificing quality of service or losing focus on other tasks such as sales, marketing and admin work.

9. System

A system is a set of interrelated parts that work together to achieve a common goal. In the case of scaling a coaching business, it refers to creating an effective system that can save time and help organize the process in a better way. For example, it could include setting up an effective sales funnel with automated processes such as payments, invoices, scheduling appointments, and tracking analytics.

10. Creative Thinking

Creative thinking is the process of generating new, innovative, and unconventional ideas. It involves looking at a problem from different perspectives and brainstorming solutions. By using creative thinking techniques such as divergent thinking, association, visualization, and mind mapping, individuals can come up with innovative and effective solutions to complex problems.

How to Scale a Coaching Business in 2023

There are many ways to scale a coaching business. Here are some we found most practical:

1. Convert Your Business Into a Digital Brand

Converting a business into a digital brand can help scale a coaching business by providing the opportunity to reach more clients and increase revenue. Digital brands allow entrepreneurs to build their personal brands and establish themselves as experts in their fields, which can lead to increased visibility and greater trust from potential customers.
Additionally, digital brands allow entrepreneurs to sell products such as eBooks or online courses that provide them with additional revenue streams.

2. Offer Multiple Services

There are a few ways this can be done:

1. Consider three different operational scales: low-scale (one-to-one), mid-scale (one-to-many), and high scale (one to many or many to many).

2. For the mid and high-scale approaches, create as many opportunities for one to many coaching as possible by introducing group coaching, workshops, special presentations etc.

3. For the product approach, develop new products or services that allow you to charge more for less time spent on them or do all the work upfront.

4. For the delivery approach fine tune how you connect with your target audience by coaching groups of people or building an agency where more coaches can work with you.

5 . Finally become an efficient operator by minimizing admin work so that it can maximize profits from each input.

3. Utilize Marketing Automation

Marketing automation allows entrepreneurs to free up time and focus on their subject matter expertise. It provides opportunities for repetitive tasks such as lead nurturing flows, onboarding flows, scheduling automation and new content promotions. As a result, 75% of businesses automate their marketing processes after only 6 months of work.

By automating repetitive marketing tasks, entrepreneurs can save time while still engaging with their clients effectively. This helps them scale their business by focusing on what they do best while still providing excellent customer service.

4. Hire Help

Hiring help is not as easy as it sounds. You will need to prepare for it properly. Here are some suggestions how:

1. Identify the tasks you would like help with. These could include marketing, client management, bookkeeping, and other administrative tasks.

2. Make a list of potential candidates for each task and evaluate their skillsets accordingly.

3. Interview each candidate to find out more about their experience and knowledge in that particular field of work.

4. Once you have identified suitable candidates for each task, offer them roles within your business and outline your expectations from them clearly in an employment contract or consultancy agreement if necessary.

5 .Once hired, provide ongoing training and feedback so that they continue to develop their skillset over time.

5. Offer Group Coaching

Group coaching offers the opportunity to scale a coaching business by allowing the coach to spend time with many clients at once.

This allows the coach to leverage their time, as they do not have to spend as much time with each client, while still being able to help more people. Additionally, it creates a sense of community and accountability between members of the group which can encourage better results for some industries.

6. Publish eBooks

Publishing eBooks is a valuable lead magnet that can be used to attract new clients. By adding paid ancillary products such as complex calculators, spreadsheets, industry-specific templates, self-paced courses, accountability groups or mastermind groups to their offering, entrepreneurs can scale their business while still maintaining control over their time.

7. Create Video Courses

Creating video courses allows coaches to package up their knowledge and tangible experiences in a way that's accessible and learnable, reach more people, and establish credibility as an expert in their field. Some coaches find it beneficial to utilize tools like an online video editor during this process. These tools offer practical features for editing and organizing content, making the course creation journey more efficient.
By creating video courses, coaches can scale their businesses faster by building products that work for them instead of relying solely on hours put in day-to-day. They can also create smaller offerings such as quizzes or webinars to attract potential clients before committing to the full course.

8. Utilize Social Media Platforms

With over 4.5 billion users on social media, there is a good chance that your target audience is hanging out on at least one platform.

By being strategic about which platforms to use, you can create and share valuable content that will help attract potential clients. You could also use social media to run paid ads or promote content marketing pieces such as blog posts or infographics.

9. Create a Sales Funnel

Creating a sales funnel can be an efficient way to generate leads and drive traffic towards the business. It can include webinars, Facebook ads, email marketing campaigns, affiliate marketing programs and free products or services.
Additionally, having an organized system in place will allow businesses to track their progress more easily and identify areas where they need to improve their strategy in order to increase conversions rates or sales figures.

10. Add Clients to Your Pipeline

Here are some ideas:

1. Identify your target audience. Who are the people you want to work with? What are their demographics and psychographics? What problems do they have that you can help solve?

2. Create a compelling marketing message. Craft an effective sales pitch that speaks directly to your target market, highlighting the value you can offer them in order to convince them to hire you. Use a pitch deck creator software to obtain quality marketing collateral.

3. Develop a lead generation strategy. Decide on the best way to reach out to potential clients and start generating leads right away - this could be through social media ads, webinars, speaking engagements or any other method that fits into your budget and timeline for promotion.

4. Follow up with potential clients. Once someone has expressed interest in what you have to offer, stay in touch with them regularly (but not too often!) via email newsletters or blog posts so they know who you are when it's time for them to hire a coach or consultant - don't let them forget about you!

5 . Set up automated follow up sequences. Use an email autoresponder service like AWeber which allows you set up automated follow up sequences so if someone does not respond after a couple of emails then another one will be sent automatically later.

11. Write and Self Publish a Book

Writing and self publishing a book can be an opportunity to reach new audiences. A well-written book can establish credibility, increase visibility, and generate leads for your business.
By writing and self-publishing a book, entrepreneurs can gain exposure to potential clients in their industry or field of expertise, as well as expand their reach beyond their geographical location or target market. Additionally, publishing a book gives entrepreneurs an opportunity to showcase their knowledge in an authoritative way that builds trust with potential clients.

12. Start a Podcast

Starting a podcast provides valuable content that keeps customers engaged and helps them learn more about the services offered.
By creating podcasts, entrepreneurs can reach more people around the world and build their brand as an expert in their industry. This will help them increase their visibility and attract new clients who are interested in their services.

13. Create a Bootcamp or an Accelerator Program

Creating a boot camp or an accelerator program can help scale a coaching business by providing the necessary tools, resources, and training needed to reach more clients. It also allows the business owner to focus on growing their business while delegating some of the day-to-day tasks to their team members or mentors.
By creating a boot camp or an accelerator program, businesses can grow their client base quickly by providing high-quality services that are tailored towards specific needs. Furthermore, having access to experienced mentors and experts in different fields can help accelerate growth by offering valuable advice on how best to market themselves and expand into new markets.

14. Launch a Membership

Creating a membership site for your coaching can help scale your business by leveraging your time and efforts. This is because most of the work you do with clients is common for all of them, which means that you can create a curriculum and provide access to it to paid members.
By creating a membership site, coaches are able to save time spent on repetitive tasks while still providing high-quality individualized coaching for their clients. Additionally, having access to regular question and answer sessions allows them to further personalize their services for each client's unique needs.

15. Have Multiple Pricing Packages

To do this:

1. Determine what types of packages you want to offer: taster package, mid-range package, premium package.

2. For each package type, decide on the features and benefits that will be included in the package. Make sure that each one is unique so that clients know what they are getting with each price point.

3. Set appropriate prices for each package based on market research and what value it offers customers compared to competitors’ prices..

4 . Promote your packages on your website or other marketing channels so customers can easily find them when they’re looking for coaching services at different price points.

16. Focus on Making 2023 the Coaching Business Scaling Year

By making 2023 the scaling year for the coaching business, businesses can grow their company without worrying about issues that may arise from taking on new clients or challenges. By re-purposing content to help more people, getting more free time, and making more money, businesses can easily scale their operations. By setting a goal of scaling in 2023, businesses will have ample time to plan out their strategy and implement it effectively in order to reach their desired goals.

Bonus Tips for Growing Your Info Coaching Business Effectively

Here are some bonus tips that we think you will find helpful for growing your coaching business.

1. Identify Your Niche

1. Identify your target demographic or market: Who do you want to target? It's important to understand the market and find your target group. You get get some ideas in our blog on the most profitable coaching businesses in 2023.

2. Decide on a solution: What service or product will you offer to your target group? Consider what they may want from you, such as internships for students in your example above.

3. Price yourself right: Once you've identified your niche, it's important to price yourself correctly so that clients are willing to pay for it and stay with you long term.

2. Develop a Unique Sales Proposition

By developing a unique selling proposition (USP), you can ensure that your messaging is consistent and your promotional strategy is well-planned. This helps you save time and money while still being able to reach your target audience effectively.
By having a strong USP, you will be able to stand out from the competition and increase awareness of your business coaching services. By targeting specific pain points with a tailored message, you can increase the likelihood of converting more customers into long-term clients.

3. Invest in Marketing

Investing in marketing can help grow your coaching business effectively by creating a well-designed marketing plan and investing in quality sales materials. It involves identifying your target audience, creating a compelling website, developing social media profiles, and running ads to reach potential clients.
By implementing these strategies, you can attract more clients and grow your business at a sustainable pace. By focusing on marketing and sales, you will be able to build relationships with potential clients and increase brand awareness through effective marketing tactics such as web ads or social media campaigns.

4. Build a Large Email List

Building a large email list can help grow your info coaching business effectively by allowing you to reach out to potential clients and provide them with valuable information.

Having an email marketing service such as ConvertKit can help you automate the process of sending emails, track metrics like CTR, and increase the visibility of your business.

5. Invest in Tech Tools

To grow your info coaching business effectively, you should invest in technology such as:

- Web or website hosting services to create and maintain a website for your business.

- An appointment booking system to automate client scheduling.

- A CRM system (Customer Relationship Management) to manage client relationships.

- Video conferencing software to connect with clients remotely.

- Social media management tools like Hootsuite or Buffer to manage your marketing campaigns on social media platforms like Facebook, Twitter and Instagram.

7. Work on Your Brand Image

Working on your brand image can help grow your info coaching business effectively by helping to define who you are and what you stand for. Having a strong brand image can give clients a better sense of who you are and what they can expect from working with you.

8. Provide Smooth Payment Experience

Many coaching businesses overlook the importance of having smooth payment experience for their clients. Unfortunately, many CRM platforms don't provide the flexibility that coaching businesses have with subscriptions. As a result, the payment experience is rather complicated for the customers which increase the turndown rate.

One way that coaching businesses can provide a smooth payment experience for their clients is by adopting DepositFix 2.0. Our experience in working with coaching businesses has helped us see the challenges that they face so we worked on building features that will help them grow. Find out more in our   course creators page, web form samples, and case studies.

9. Offer Continuing Education Programs

Offering continuing education programs is a great way for info coaches to grow their business effectively. Online courses provide an opportunity for coaches to package up their knowledge and tangible experiences in a way that's accessible and learnable. Additionally, online courses can reach more people than individual coaching, allowing coaches to reach more potential clients and increase their revenue potential. By offering continuing education programs, info coaches can build credibility as an expert in their field while also increasing their customer base.

10. Focus on Customer Retention

By optimizing the experience and making it as repeatable as possible, you can ensure that your clients come away delighted every time they interact with your business. This will help grow your info coaching business in an effective manner since customers will be more satisfied with their interactions with you and more likely to return in the future.

11. Stay Organized and Streamlined

Staying organized and streamlined can help grow your info coaching business by helping you to be more efficient with your time and focus on the right tasks. You can also use meeting scheduler software to simplify appointment booking and enhance your client interactions. By mapping out an ideal week with set themes, scheduling tasks within those pre-designated time chunks, breaking days into large chunks for dedicated deep work (uninterrupted work), and tracking which activities are working best for your business, you can ensure that you are focusing on the most important tasks that will drive growth while minimizing distractions. Additionally, having a color coded calendar that is organized by category helps keep everything in one place so it's easier to stay on top of all your responsibilities.

12. Get a Good Accountant

Getting a good accountant can provide advice on which software is best suited for your needs and offer assistance with filing taxes or other accounting tasks. By investing in a good accounting software like QuickBooks or Wave Accounting, you will be able to track financial data easily and accurately, which will help you make better decisions about your business’s future growth.


Scaling a coaching business is challenging but not impossible. By following our tips and directions, you are bound to expand your business steadily and reap the benefits.


1. What are the different ways to scale a coaching business?

  • Product: To scale your coaching business through products or services, you can develop new products or services that allow you to charge more, spend less time on tasks, or do all the work upfront. Examples include eBooks, online courses, teleclasses and workshops.
  • Delivery: You can also fine-tune the way you connect with your target audience by offering group sessions or building an agency and hiring more coaches to work with you.
  • Operations: To manage costs and grow the most profitable parts of your business efficiently, focus on becoming an efficient operator by minimizing admin work related to running the business.

2. What are the pros and cons of scaling a coaching business?

The pros of scaling a coaching business include the ability to reach more prospective clients online, increased revenue and profits, and the ability to have a greater impact on people’s lives.
The potential downsides include difficulty managing rapid growth, coaching burnout, and unhappy clients. It is important to consider all options before making any decisions regarding scaling up a business.

3. What do I need to consider when creating a sales funnel for my coaching business?

When creating a sales funnel for your coaching business, there are a few things you should consider:

1. What type of lead are you trying to attract? For example, webinar attendees, email subscribers, or affiliates?

2. What platform will you use to host webinars (e.g., Click Meeting)?

3. How will your webinar content encourage people to sign up for your service or product?

4. What incentives can you offer in order to convince someone who is on the fence about signing up for your service or product (e.g., free book/ eBook)?

5. How do you plan on building an email list and getting people interested in signing up (e.g., blog content with an opt-in form)?

4. What is the best pricing model for my coaching business?

When pricing your coaching services, it is important to consider the type of clients you want to attract. A good pricing model will allow you to maximize revenue while minimizing non-paid administrative time. It should also support your business by allowing you to minimize the amount of time spent on unpaid tasks like scheduling appointments or billing clients.
For most startups, a tiered pricing model with increasingly personalized services for higher prices is ideal. For example, you could offer basic sessions for $50 per hour and then upgrade to more personalized sessions for $75 per hour if desired.

5. What tech tools should I use to scale my coaching business?

There are a number of different tech tools you can use to automate your coaching business, such as an appointment booking system to manage client scheduling, a CRM (customer relationship management) platform to manage relationships with clients and prospects, and digital tools such as webinars or video conferencing services that allow you to deliver your coaching services remotely.
Additionally, there are many other tools available that can help with marketing, customer support and other areas of the business. It is important to find the right fit for your needs so that you can scale efficiently while still providing high quality service.

6. How can I leverage feedback from my clients to improve my coaching business?

1. Ask your clients questions about their goals, challenges, and desired outcomes. Use a survey or email them directly to get the most accurate feedback possible.

2. Identify what makes your business unique from the rest by looking at your individual or group coaching sessions and noting any insights from your clients that stand out about your process or services you offer.

3. Use this information to tweak the product or service you sell so it is less dependent on time (e.g., write a book, get speaking engagements).

4. Consider raising prices if demand for your services is high enough to manage it efficiently without sacrificing quality of service provided; this will also help increase profitability of the business overall..

5 . Create an online course with an intuitive platform like Thinkific if you don't have advanced technical skills - this will allow you to create an accessible product that can be sold on their platform as well as other channels like Amazon Marketplace.

7. What strategies can I use to create a group coaching program?

Strategies to create a group coaching program include:

• Creating a curriculum around what you do with each client, to leverage your time and help more clients without having to proportionally increase the time spent coaching.

• Incorporating audio and video conferencing tools into your program, so that you can coach one or multiple members of the group at once remotely.

• Maximizing your time by spending it with many clients at once instead of just 1 client at a time.

• Taking advantage of the "mastermind effect" - having multiple people around us means ideas are kind of simmering, bubbling away and being brought to the surface which helps everybody else from an accountability perspective.

• Being able to enroll multiple clients into your coaching or consulting business without impacting ability to deliver high quality coaching due to increased energy levels gained from delivering sessions with groups instead of individual clients.

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