How Union Gospel Mission, a non-profit organization, increased online donations

Founded in 1951

Staff of 150

1,000 volunteers

4 shelters

3 recovery programs

2 thrift stores

Car dealership

Summer camp and youth center

Challenge

One of the biggest challenges Union Gospel Mission faced was their website. The site had to point visitors to the right place and make donations as easy as possible, but they were using WordPress, and the servers were crashing multiple times a day. The existing website wasn’t handling their traffic, leaving the whole platform unstable for donors. Potential donations were lost every day.

After many donations lost, UGM decided to migrate the website to HubSpot COS.

The original website used Gravity Forms with a Stripe integration connected to HubSpot using Zapier. But the whole setup was clunky, with multiple players on the field and too many holes for the site to crash again. And when there were problems, maintenance was even more challenging. Over the entire site, UGM was managing 30 different payment forms just to properly track transactions.

UGM became desperate for a simple solution that could facilitate donors and help them do their crucial work.

"At first it looked like we might have to write our own payment plugin for HubSpot, which was going to be a lot of extra work"

Solution

After searching multiple solutions, talking to specialists and spending hours trying to put together their own solution for donation forms, UGM found DepositFix.

"Good security features in combination with a great customer support experience and the fact that DepositFix is an official HubSpot partner gave us a peace of mind to proceed with DepositFix."

UGM removed their bulky map of forms and integrations and moved to DepositFix, and in a snap everything was as simple as it should be. They were able to manage all their forms and payments inside HubSpot without excessive integrations to weigh their website or process down. There were no more multiple logins, no more complex integrations to administer, and no more donations lost.

Favorite features

  • Subscription donations
  • Different “thank-you” pages for the same form
  • Stripe metadata synchronization

Results

With DepositFix, UGM was able to achieve two goals: simplify management of donation forms and transaction tracking in Stripe, and make their payment forms universally more reliable and easier to use.


"The first year of using DepositFix, we saw a 17% increase in donation revenue over the previous year."
Hannah Page, Web Specialist, Union Gospel Mission
"The donation experience was so much better that more and more people were donating. It was very encouraging for us."

UnionGospelMission.org

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