As a PayPal service, Braintree marries the trusted reputation of PayPal with advanced customization and diverse payment options, making it ideal for businesses that require intricate payment processes.

Industries that operate subscription models or need to manage split payments, like online marketplaces or SaaS businesses, would benefit greatly from Braintree.

Furthermore, its wide range of accepted payment methods and currencies make it excellent for businesses targeting global audiences, such as e-commerce stores and digital content platforms.