Square provides a user-friendly payment platform with a distinct advantage in point-of-sale (POS) systems, which is a boon for small businesses, particularly in the retail and foodservice sectors.

It excels with brick-and-mortar stores that need an intuitive, mobile POS solution with built-in inventory, employee, and customer relationship management. Square also offers online payment capabilities, making it ideal for businesses looking to unify their in-store and online sales channels.

Its flat-rate pricing model is advantageous for businesses with smaller average transactions, like cafes and small retailers.

The ability to handle invoicing, recurring payments, and installments also makes Square a good fit for service-based industries and small contractors.